Over 3.8 billion chat room visits, more than 450 million friendships, a little over 145 million outfits, 5.4 million plus product creations, and in excess of 165 million product purchases! Yes, this is IMVU by the numbers..
During 2013 alone our community had a very impressive combined total of:
- 3,885,465,147 chat room visits
- 452,783,931 friendships
- 405,938,368 badge grants
- 271, 321,328 saved photos
- 163,435,602 virtual product purchases
- 145,734,844 outfit creations
- 30,045,348 gifts
- 5,420,024 catalog product additions
2013 for us and our customers was filled with new features, improved experiences, added platforms, awesome parties, fast friendships, romantic weddings, artistic creations, glamorous outfits, engaging chat conversations, and of course fun!
IMVU team was busy throughout 2013 launching brand-new ways for our customers to engage with our service and improving their experience. We launched our IMVU2Go app – already popular on iOS devices – for increasingly popular Android devices. We offered Daily Login Rewards to users new to IMVU so they can get to know IMVU a bit better. In response to all the stories we heard and continue to hear about people finding meaningful connections on IMVU, we launched the Marriage Package. Tens of thousands of couples have expressed their true love and commitment to each other by getting married on IMVU and celebrated their union with their friends and families. Many of our customers wanted to share the experience of decorating and managing their chat rooms – as roommates, best friends or partners. We responded recently with our new Shared Room package which allows them to do just that. Now, we sit back and enjoy all the friendships that are getting stronger thanks to this feature.
For our long-standing customers, we made sure their IMVU experience was enhanced with performance improvements to private chats, a conversation style messaging system to keep the dialog going, and new look-and-feel for public chat rooms complete with a newly themed section to showcase the best and diverse rooms for the general community. Many more projects are in the works to allow our community members to enjoy what they love – shopping with friends, collecting and displaying badges and chatting.
Of course, like every other service that caters to such a vast and global audience using an enormous infrastructure, we had a few bumps along the way. Our biggest challenge lasted a few weeks during May and June with a series of malicious attacks on our Internet services which in turn caused service outages. Our team worked day and night to not only restore our service for our customers but also put in measures to prevent such situations from affecting them again. In November, we had a major database failure – entirely due to technical reasons and not due to any external factors – which caused about 10% of our customers to lose access to all the information in their accounts. Again, our team rallied to work 24/7 to restore full service for those affected users.
We are grateful to our community members who supported us through the outages and participated in many in-world events with our team members. We had a blast hosting day long parties to celebrate Mardi Gras, LGBT Pride Month, Halloween, Small Business Saturday, and Ugly Sweater Themed Winter Holiday. MIngling and chatting with our customers is an inspiration for us and plans are underway for more such events in the new year.
2014 is off to a great start and we are working on ways to make IMVU the ultimate place where people can hang out with their current friends and make new ones. Making this fantastic experience available to everyone – no matter where they are or what device or platform they are on – is our goal and we are marching toward it full speed.
We are thankful for our millions of new and future customers and are looking forward to being a special part of their lives not just in 2014 but for many more years to come.
We also want to congratulate our top-ranking customers who showed us how much they truly love IMVU! These most-engaged customers from 2013 chatted the most, were the friendliest, were most generous or most productive!
- “Shopping Queen” BellezzaRaven – Purchased over 25,000 products from our Shop
- “Shutterbug” Honeybearblueeyes – Captured over 20,000 photos
- “Chatterbox” EmpsBaikenSeshinoAoi – Had over 17,000 chats
- “Best Friend” Llion54 – Made more than 60,000 friends
- “Creating Machine” Nevoir – Submitted over 10,000 products
- “Bestseller” Whims – Had over a million catalog sales