End of summer fun, back to school routines, and seemingly still too far away holiday season can bring one down during September. This year, IMVU’s team of product managers and engineers decided to make September a month to remember for its community members! A cross-functional brainstorming and planning session shaped into a new project – GIFTEMBER! -a 30-day celebration full of community events, contests, exclusive promotions, and of course gifts. Two fast-paced and intense weeks of design, coding, and testing work made this a reality on September 1st!
Its been barely a week and the fun is just getting started! IMVU customers have already enjoyed log in gifts, discounts in the Credit store, and a wildly popular Back To School themed party inside multiple 3D chat rooms. The highlight of the month is multiple day of our new “Give a Gift & Get a Gift” feature, where two sets of products have been created so that our customers can choose one friend to give that day’s free gift and in return get a free gift for themselves. Doing so on all days will complete their collections – a beach resort and a space club!
There are many more days remaining in the month and our customers have been invited to join us every day – those who do have an extra-special surprise in waiting for them on September 30th.